How Creativity Is Different Than Analysis?
Explaining it differently, how did they recognize the need of initiative? Was it like - 'we need a website' or 'we should get an app'? Things are great when you go creative with the design, but what's matter is the real business and end user needs.
The Process Of Designing
Designing process is equally important and you need to include end users in designing your services. Moreover, it may consume your efforts while including patients, their relatives, and healthcare experts. The best way to find out the right design is to engage users with it and let them explain how it works, with no special instructions beforehand.
Campaign Or Sustainable Service?
The issue is that digital is iterative. It happens when businesses built new apps and websites and release them and introduce minor updates. Years later, new brand manager joins the company and optimizes the same website or application only instead of inventing something new or giving another idea with his name on it.
There are more things that make digital marketing unfit for pharma. Experts can perform distinct pharma marketing techniques to drive expected results. Have anything to say? Share your comments and let us know what you think.
Reference
http://pharmainfo.blogbing.com/2016/02/15/what-benefits-does-a-pharma-company-get-from-monopoly/
http://medipharmainfo.strikingly.com/blog/what-benefits-are-offered-by-pcd-pharma-franchise-monopoly