Many pharma companies have successfully deployed various pharma marketing strategies to target distinct customers. Latest business and trends of customers are creating new opportunities and challenges for increasing profitability.
Decision makers of healthcare and pharma industries determine the prescription nature for which direct customer of pharma industry, i.e. doctor is responsible. At the end, patient is the consumer that uses the product and pays the bill.
Decision makers of healthcare and pharma industries determine the prescription nature for which direct customer of pharma industry, i.e. doctor is responsible. At the end, patient is the consumer that uses the product and pays the bill.
Pharma marketing companies use different marketing products to influence over others in the hierarchy of decision makers. The expense of sales team contains an estimated 15% to 20% of annual product revenues; this is the major line item on the balance sheet.
Despite this other expense, pharma industry is still suffering from serious strategic and operational level issues.
Some Important Performance Related Issues Are-
These parties determine the success and failure of pharma organization. In the medium to long run, domestic pharma maketing world will be largely driven by the increasing prevalence of chronic segment.
Despite this other expense, pharma industry is still suffering from serious strategic and operational level issues.
Some Important Performance Related Issues Are-
- Increased competition and lesser opportunity
- Low level of customer knowledge
- Varying customer perception
- Poor acquisition of customer
- Poor development and retention of strategies
- Number and quality of medical representatives
- Expensive training and re-training fees of sales personnel
- Higher territory development costs
- Due to busy schedule, doctors giving less time for sales calls
- Unknown value of revenue from every doctor in the list of every salesman
- Poor territory knowledge in terms of business value at medical level
- Nil mechanism of sales forecasting in virtual terms that leads to huge deviations
These parties determine the success and failure of pharma organization. In the medium to long run, domestic pharma maketing world will be largely driven by the increasing prevalence of chronic segment.